Cold Shoulder Sees Results
The LA Times reports the latest figures show News-Press circulation down 9.8% to 38,000.
In other news, Craig Smith reports on a post-union vote salsipuedes in business reporter Steve Bonser. Reportedly, Bonser was upset with how management smeared Jerry Roberts.
In other news, Craig Smith reports on a post-union vote salsipuedes in business reporter Steve Bonser. Reportedly, Bonser was upset with how management smeared Jerry Roberts.
Labels: Resignation, Santa Barbara News-Press
posted by Sara De la Guerra | 5/01/2007 11:39:00 AM
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13 Comments:
It is easy to bury someone or something when it digs its own grave.
Operation Cold Shoulder was a catalyst, but the real self-destructive, suicidal energy came from within Storke Castle and a certain corner of Hope Ranch.
My May Day rant:
Of course, that information was printed in the Los Angeles Times, which is part of THE CABAL.
Even though they were reporting info compiled by the Newspaper Association of America. Then again, the Association is probably part of THE CABAL.
And this information will be picked up and run with by the local blogosphere, which, as everyone knows, is the heart of THE CABAL.
Please! Stop the Bias! Root out the Communists... I mean Cabalistas! Save the SBNP!
A friend who works at Dos Pueblos High School says that their school has been inundated with copies of the newspress these past two months. Whereas in the past they would get a few copies for classroom use, now they arrive in unsolicited huge bundles and go unread. Perhaps the newspress is bumping up their numbers by doing this at similar schools?
By the way, she also says that the Dos Pueblos TV news broadcast has taken an editorial stance against using any newspress source material as a way to support journalism ethics! Go Chargers!
It is important to look closely at the ABC data!
The Times story includes the following:
"The decline is...........for the six months ended March 31..........One of the biggest declines in the region was experienced by the Santa Barbara News-Press.........(where)circulation during (weekdays) dropped 9.5% to 38,000."
(my paraphrases are in parentheses)
(1) The 9.5% drop is for weekdays
(2) The data end on March 31
(3) The "Smear Story" appeared on April 22
(4) I canceled my subscription on April 23
(5) And others?
Let's see what the data for the next period show! I used to wake up to the thud of the SBNP hitting my driveway and those of my neighbors. It has been eerily silent this past week.
I'm boB
How can the public verify that the "plunge" in News-Press circulation was really 9.8%?
Don't Wendy McCaw and Nipper von Weisenburger control what numbers are released?
Continue to Boycott the N-P. It is working!
Humm, 7:48 am wed, and something is up at the NP.
Columnist listing is empty, and there are no pictures by the columnists stories.
http://www.newspress.com/Top/Subsection/Columnists
What needs to happen is that the Daily Sound needs to offer to provide the local weekday coverage for the Hospitality industry, aka hotels.
I wonder what the numbers would look like if you were to add up all the extra papers going to the schools and ex-subscribers who keep finding them in their driveways? If you could document those numbers it would tell a much more graphic story as to the effectiveness of the boycott.
I've noticed that since spring break there are at least a dozen papers in the teacher's break room, not the customary 2 or 3.
One really big question:
How much have advertisers been ripped off by the News-Press over the last six months as its circulation plummeted? Ad rates are calculated, based on circulation figures.
Advertisers may have a class action lawsuit here to seek refunds for inflated charges and breach of contract by the News-Press. Advertisers simply have not been receiving the readership they were paying for if the News-Press falsified circulation figures by delivering excess newspapers to schools and refusing to stop delivery to subscribers who cancelled.
Many newspapers at the schools wind up in the trash if teachers don't incorporate them into a class project. Kids read the horoscopes, comics and movie times and chuck the rest of the paper.
A-B-C, easy as 1-2-3, News-Press circulation is 38,000 according to the Audit Bureau of Circulation. Nice round number, factually correct, easy to remember, right?
Wrong! According to an ad placed today in journalism.jobs.com, the News-Press claims that its circulation is 41,000. This makes one wonder, is the News-Press lying in its help wanted ad in order to attract liars to the job? Are embellishment skills required to succeed at the News-Press these days?
==============================
Company: Santa Barbara News-Press
Position: Assistant City Editor/Assignment Editor
Location: Santa Barbara, California
Job Status: Full-time
Salary: Not Specified
Ad Expires: June 6, 2007
Job ID: 659180
Website: http://newspress.com
Description:
The Santa Barbara News-Press, an award-winning 41,000-circulation daily on the beautiful South Coast, is seeking experienced candidates for the position of Assistant City Editor/Assignment Editor. Ideal candidates will possess skill and talent to lead reporters and help make their copy shine. At least 5 years in journalism preferred, with some management. DTI experience is a plus. Night & weekend work required. The News-Press offers a competitive salary and excellent benefits package. To apply, please send your resume, cover letter and clips to: The Santa Barbara News-Press, P.O. Box 1359, Santa Barbara, CA. 93102-1359 Attn: Human Resources or e-mail apodaca@newspress.com.
Wow! What a cool job on the 6:11 post!
(1) I'm sure that I can do this:
"Ideal candidates will possess skill and talent to lead reporters and help make their copy shine." ;)
(2) And of course we all know what's entailed here:
"Night & weekend work required." 8D
(3) Don't have an email address that you want to use for your application? Well Yahoo or Hotmail or whomever has bazillions of them. Take your choice! :)
(4) Use your imaginations! But remember, only qualified applicants need apply! 8O
I'm boB <---- 8)
"award-winning" ???
That's a relic.
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