Santa Barbara Politics, Media & Culture

Thursday, October 05, 2006

Doc Searls' Ten Point Plan

Ran across the following on Doc Searls today thanks to an anonymous reader -- it's good stuff for our friends at the News-Press to consider...listing them below doesn't do his post justice, it's worth reading via the link above and is written under Thursday's date (10/05/06).

Doc Searls Ten Point Plan: Newspapers 2.0
  • First, stop giving away the news and charging for the olds.
  • Second, start featuring archived stuff on the paper's website.
  • Third, link outside the paper.
  • Fourth, start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies).
  • Fifth, start looking toward the best of those bloggers as potential stringers.
  • Sixth, start looking to citizen journalists (CJs) for coverage of hot breaking local news topics
  • Seventh, stop calling everything "content".
  • Eighth, uncomplicate your websites
  • Ninth, get hip to the Live Web.
  • Tenth, publish Rivers of News for readers who use Blackberries or Treos or Nokia 770s, or other handheld Web browsers.
A value-added subscription would be worth the price. These are relatively simple things they could do and really might have to do if the present management team and owner continue at the helm -- recreate the paper entirely and become bleeding edge. Would that make a difference? It would have to be part of a much broader series of changes in my mind, but it would be a great start.


Anonymous dd said...

I'd like that web paper a lot better.

I don't subscribe to "papers" anymore, as I like to be as environmental conscious as possible. I do all my news searches online - the only time I get a "paper" is when I'm traveling or complimentary issues at hotels. dd

10/06/2006 7:51 AM  
Anonymous Wendy McCaw You Are F--n Bizarre said...

I think Doc hits on point when it comes to "citizen journalists." Some of the best that the News-Press had -- William Etling, Helen Thomas, J'Amy Brown, Jim Buckley, Stephen Murdoch etc. -- gave added value to that paper at little to no cost, and the readers really trusted them because they lived there, had reputable sources and knew what they were writing about. Kicking them off the train witbout a moment's notice was one of the stupidest things the paper has done in the past few months. They couldn't vote for the union - what was the point?

10/06/2006 11:24 PM  
Blogger Doc said...

Here's a direct link to the post with the ten recommendations.

For what it's worth, I didn't write that for the News-Press, but rather for the papers that might still be listening with open minds.

Oh, and a small spelling correction. Searls only has one e. :-)

Keep up the great work.


10/09/2006 2:15 PM  
Blogger Sara De la Guerra said...

Thanks Doc -- embarrassed about the spelling error and I didn't meant to make that fact that you didn't write that for the News-Press unclear. Any paper should be looking at these ideas. Thanks for visiting!

10/09/2006 2:20 PM  

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