Santa Barbara Politics, Media & Culture

Thursday, February 26, 2009


Event Series Arrives at the Santa Barbara Farmers Market on Saturday, March 14

SEATTLE – February 26, 2009 –The Toyota Venza Taste of the Market event series continues with a single-day event in California at the Santa Barbara Farmers Market on Saturday, March 14, beginning at 8:30 a.m. Toyota Venza created Taste of the Market to celebrate farmers markets in communities across the United States.

At the Santa Barbara event, located downtown at Santa Barbara and Cota streets, noted local chefs and popular local farmers will be paired together for a day that highlights Santa Barbara Farmers Market’s varied offerings. The chefs will prepare special tastings showcasing their partner farm’s fresh ingredients, and visitors will have the opportunity to sample the chefs’ creations while also learning more about the market vendors, their products, and how to buy and eat seasonally. In addition, to further support the market, Toyota Venza is making a financial donation to the Santa Barbara Certified Farmers Market Association, the organization that brings the area’s farmers markets to life each week.

“There is nothing better than being able to go to the farmers market and hand select heads of lettuce, beets, turnips, whatever I’m looking for,” said Taste of the Market participant Justin West, chef/owner of Julienne. “Handpicking ingredients ensures that the creative vision I have for a menu item shows up on the plate for my guests, and that’s key.”

Throughout the course of the Santa Barbara event, 12 local chefs will offer up their culinary creations to market goers. The impressive panel of talented chefs includes Justin West of Julienne, Brandon Hughes of Bouchon, Bob and Ellie Patterson of Here’s the Scoop, Serafin Ruiz of Blue Agave, Greg Murphy of Seagrass, Matthew Reddy of Elements Restaurant and Bar, Nat Ely of Los Olivos Cafe, and John Downey of Downey’s.

In addition to the free tastings, visitors will be able to sign up to receive a month-by-month Taste of the Market Guide to Eating Seasonally in Santa Barbara. Market goers will also be invited to pick up complimentary potted herb plant starts at the Mobile Garden Venza, and can enter for a chance to win a unique culinary prize. Toyota will also provide interested market goers with the opportunity to take a ride in a 2009 Venza and take home a John Boos cutting board as a thank you gift.

After Santa Barbara, Venza Taste of the Market heads north for an event at the Marin Farmers Market at the San Rafael Civic Center on March 22.

”Venza is a vehicle purposely designed for the on-the-go lifestyle, built for those with an interest in experiencing new things," said Keith Dahl, Toyota national marketing manager. "Farmers' markets are an ideal venue to connect with this group, while at the same time providing Toyota an opportunity to give back to the communities where our customers live."


Anonymous patrick said...

I was kind of surprised when I went to Toyota's website to see what the heck a Venza is -- it seems to be a small mid-price SUV type car that gets average gas mileage (low 20's) -- I'd have expected some forward thinking eco car that was a bit "greener", given the Farmer's Market demographic.

2/28/2009 6:39 AM  

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