Santa Barbara Politics, Media & Culture

Friday, January 11, 2008

Classified ads more than double in price for SB News-Press, and UCSB still plans to buy some.

Community Contribution by David Pritchett

Considering all the money the "News"-Press supposedly is saving by not having any experienced writers and editors, why are they nearly doubling the classified ad price for non-profit organizations and UCSB??

And perhaps more important, why does UCSB even buy ads there?? With all the social and ethical conscientiousness that University of California supposedly tries to practice, why does the biggest public institution in the County pay so much of its money --especially to that publication-- in the era of,, and other free media on the Internets??

As its top line indicates, below are excerpts from an email message circulating very widely around UCSB and beyond:


January 10, 2008

TO: Campus Community
FR: Melinda Crawford, Employment/Training & Development Manager
RE: 2008 Rate Increases for Santa Barbara News Press Classified Advertising

Effective January 1, 2008, the Santa Barbara News Press classified advertising rates for non-profits were increased from $1.52 to $3.42 per line. Based on the 2008 rates changes, departments interested in posting their job advertisements in the Santa Barbara News Press will now be subject to new rates that have at least doubled in cost.

Since the Santa Barbara News Press did not provide our campus with appropriate advance notice, departments that had already posted job advertisements in 2008 (e.g., in the 1/3/08 Sunday display ad) will not be recharged by Human Resources at the higher rate.

We are currently exploring the possibility of negotiating better rates with the Santa Barbara News Press and hope to have the opportunity to share a more positive update about our Santa Barbara News Press rates in the near future.

Please contact the Employment Office at ext. 3166 or email with any questions.

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Anonymous Anonymous said...

Well, the only place I read the N-P is in libraries.

Often I have to wait to read the library copy. Usually the person reading the copy ahead of me is looking at the classifieds.

Lots of folks on the lower end of the economic spectrum read the classified ads and they don't use computers.

UCSB would be very unfair to those people if it dropped print classified ads in the N-P.

Normally I'm quite anti-N-P, but they've got us over a barrel on this one.

1/11/2008 7:56 AM  
Anonymous Anonymous said...

How does this compare to what the N-P is charging businesses? Have those rates gone up?

1/11/2008 12:24 PM  
Blogger Greg Knowles said...

If it were possible to find out it would be fun to know what they end up being charged. Those price increases are huge.

1/11/2008 12:40 PM  
Anonymous Anonymous said...

UCSB has some splainin to do!

Poor people reading the ads in the print edition at the library can read the craigslist on the library computers just as easily.

1/11/2008 5:35 PM  
Anonymous Anonymous said...

It's a free country.

Either pay up or shut up!

1/11/2008 5:42 PM  
Anonymous Anonymous said...

As a public institution I believe UCSB is legally obligated to advertise its job openings to the public. Thus, I'm not sure what kind of legal issues would be raised if UCSB opted not to advertise in the local paper. Online listings might not have the same standing as newspapers in the eyes of the law.

1/11/2008 8:16 PM  
Anonymous Anonymous said...

Hey, why don't you trash Wendy for killing trees to publish your precious NewsPress?

1/11/2008 11:51 PM  
Anonymous Anonymous said...

It's up to each department at UCSB whether or not they want to advertise job openings in the NewsPress. This is not a decision that's strictly made in the HR department. The memo you had posted was sent to campus to inform departments of the change in rates only. This was not a memo sent to tell campus departments not to use the News Press. Come on people!!!

I think the rates are going up as the number of subscriptions to the paper fall. How else can the paper stay solvent?

1/12/2008 7:52 AM  
Anonymous Anonymous said...

There are a lot of folks who are uncomfortable with computers and totally avoid them. If UCSB ignored them, UCSB (with its deep pockets) would be sued for discrimination.

Same for all public agencies.

1/12/2008 9:05 AM  
Anonymous Anonymous said...

In your post, you say "... why does the biggest public institution in the County pay so much of its money...?"
To be more correct, perhaps you should say "why does the biggest public institution in the County pay so much of OUR money?"
As part of the UC system, at least a significant portion of the budget comes from the State, i.e. the taxpayers.

1/12/2008 9:26 AM  
Anonymous wineguy said...

They can advertise in the Sound or the Independent instead. Same as legal ads -- you can take them to the lowest-priced paper.

1/12/2008 9:48 AM  
Anonymous Joe Of SB said...

You people are so ridiculous when it comes to the News-Press. All of the poor labor practices aside, Wendy McCaw owns the paper, and one of the great things about this country is, because she owns the paper, she can publish whatever she wants and she can charge whatever she wants. But, what's even better about this county is, YOU don't have to read it, and YOU don't have to pay the higher prices.

Y'all need to get over yourselves and stop blaming McCaw for running HER business the way SHE sees fit. The only reason she's able to do what she does, is because of people like you who claim to HATE the paper, yet you continue to read it cover to cover every day and patronize its advertisers.

Stop your complaining, it's really old.

1/12/2008 12:02 PM  
Anonymous Anonymous said...

If 20 or so people who hate the NP want to stop general advertising by public institutions in this town in this paper, does that mean they don't want conservatives and Republicans to apply for these jobs which might threaten the public employee union agendas?

1/12/2008 12:59 PM  
Anonymous Anonymous said...

Join the crowd who have written to Starbuck's to request that they stop selling the News-Press... download, edit, and send off the letter at:

No News-Press in Starbuck's

1/12/2008 2:29 PM  
Anonymous Don Jose de la Guerra y Noreiga said...

Sarah: My dearest niece:

Your creation is becoming as they say in French: "Un peu legere, ma chere!"

Au travaille.

1/12/2008 3:52 PM  
Anonymous Anonymous said...

Thanks 2:29 PM.

I don't read the N-P except to study. It is a good learning tool (I don't buy it). The on-line charges alienate students.

Can anyone explain, if the N-P was satisfied turning a $200,000 profit, why did they think such a large hike was wise. .10 increments wouldn't suffice?

UCSB is notorious for dirty business, like embezzling, padding etc. It appears the N-P found a legal way to steal from their friend. Or both are in collusion. I've seen that happen with the criminal element at UCSB. The government is known for helping friends by overpaying, $1,000.00 for a pencil sharpener. UCSB isn't above that. How much of these practices is the N-P engaged in to increase profit?

When and how do their other advertisers rate hikes compare? Some people are proud to steal from the state. I will never trust any N-P advertiser because there is no way to tell how they cook their books. Thieves stick together until they need to save their own skin.

I agree a business owner can raise rates and do what they want. If they get caught breaking laws, that's something else.

1/12/2008 6:38 PM  
Blogger Sara De la Guerra said...

Sorry Uncle Don, I'll work harder -- I'm still reeling from New Year's Day at your house :) Can you believe cousin Sally?

1/12/2008 9:04 PM  
Anonymous Karl Marx said...

Now those damned Commie slopeheads at UCSB are picking on our Wendy!

1/13/2008 5:37 PM  
Anonymous Get with the times said...

Why isn't UCSB taking advantage of, etc...since the daily circulation of the NP has dropped so dramatically, the newspaper is obviously reaching less people with classifieds. What inefficient use of taxpayer money.

1/15/2008 9:59 PM  
Anonymous Yosemite said...

Wow...Joe of SB. Sorry I took so long to read this. The chuckle factor still resonates even with the delay.

Seriously..are you serious? Did y'all "larn" your journalism at Joe McCarthy U? Ethics at Stalin State?

Wendy McCaw has trashed the time-honored values practiced for decades by journalists of all stripes...liberal and conservative. What y'all don't get is that ownership of a newspaper brings with it a responsibilty to at least make an attempt at impartiality and objectivity.

Raising the classified rates is simply a doomed attempt to earn money lost to disappearing display ad revenue. Another chapter in a sad saga that hopefully ends soon.

As for y'all, Joe of SB, divorce your cousin, jump into the '63 F150 and drive yerself over to the state of Reality, USA

1/17/2008 7:45 PM  
Anonymous Reader once upon a time said...

Joe of SB....bottom line...we AREN'T reading it....THOUSANDS of US AREN'T reading it...

1/28/2008 8:49 PM  

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