KZSB -- Who Owns the Radio Station?
A faithful radio listener and reader of this blog reminded me that the Wikipedia entry for KZSB states that the Santa Barbara News Press does NOT actually own 1290am KZSB even though they are listed as owners on the page's sidebar. The text of the entry states that it is owned by a friend of the paper's owner. How 1984 is that? I guess it is simply a portmanteau of ownership.
How can this rather arranged marriage allow the newspaper to label 1290 am as the "Santa Barbara News Press Radio?" For the Santa Barbara News-Press to "control" this station, there would have to be a "limited marketing agreement" (LMA) which was announced as the sale was made.
I am told that LMA's are a common method of broadcast management which is recognized and regulated by the FCC. This marriage of sorts does, however, raise a few questions and does not mean that the spirit of FCC law is being followed.
I was reminded that a large radio monopoly once told their local employees that they were "leveraging your assets across the facilities in the market cluster". If that is what the News-Press is doing with KZSB -- we should all rest assured that our market clusters are safe from bias.
How can this rather arranged marriage allow the newspaper to label 1290 am as the "Santa Barbara News Press Radio?" For the Santa Barbara News-Press to "control" this station, there would have to be a "limited marketing agreement" (LMA) which was announced as the sale was made.
I am told that LMA's are a common method of broadcast management which is recognized and regulated by the FCC. This marriage of sorts does, however, raise a few questions and does not mean that the spirit of FCC law is being followed.
- Is there a current LMA in force between KZSB and the Santa Barbara News Press? Is it public information? If so, where is it? A web search bring up a "Black Rock" fund application for a group that includes the call letters -- is there any relation to the station? Why can't I search for "KZSB, limited marketing agreement" and get anything more relevant if it is public information?
- Is control of station programming by any News Press employee a conflict of interest? We would have to think so considering the very public displays of angered bias the News-Press Editor has made of several public officials only to extend a fake hand of capitulation when an employee of the radio station.
- Is the day-to-day program management of KZSB by the News Press part of any LMA approved by the FCC? We would have to doubt it although I would be happy to be proven wrong.
- If a listener wanted to ask these questions, where would they call? News-Press Radio does not have a call-in number at all...
I was reminded that a large radio monopoly once told their local employees that they were "leveraging your assets across the facilities in the market cluster". If that is what the News-Press is doing with KZSB -- we should all rest assured that our market clusters are safe from bias.
Labels: KZSB
