Downtown Update: Rob Lowe Helps Open Pinkberry

Amid all the festivities for the Santa Barbara International Film Festival last week, Pinkberry opened a store at 742 State Street (between De la Guerra and Ortega). I was sent a picture of actor Rob Lowe (click to enlarge) at the event who helped celebrate the grand opening with a champagne toast and free Pinkberry, hosted by Pinkberry founders Shelly Hwang and Young Lee.

With my many missives about the direction of La Cumbre Plaza, I couldn't help but think that Pinkberry is more aware of their demographic and understands the importance of location. I wish them well.