Mad Money on ValueClick or Mad Stock Valuation?

The Pacific Coast Business Times reported in the following little ditty that Westlake company ValueClick is a takeover target:

Takeover speculation boosts Valueclick
CNBC stock analyst Jim Cramer speculated that Westlake Village-based Valueclick could be Microsoft Corp.’s next acquisition target. If so, the company could pay as much as twice the $5.5 billion it spent on software maker AQuantive in August, Cramer said Oct. 8 on his “Mad Money” show. If not Microsoft, Yahoo! Inc. is another potential buyer. Its rival Google Inc. has agreed to buy DoubleClick Inc., Valueclick’s competitor in the Internet advertising broker market. Cramer’s comments helped push Valueclick’s stock [VCLK] up by $2.68 to $28.20 on Oct. 9. It has risen 28 percent since Sept. 24, when analysts at the Stanford Group and Merriman Curhan Ford & Co. first identified it as a takeover target.

Hard to believe that everyone is after them...we bemoan misled PR in the political world daily on BlogaBarbara but I wonder if we need to look in the business arena as well. Is this true or just a couple more bucks in the ValueClick pocket?

Still, take a look at the Wikipedia entry. I didn't know they owned our very own Commission Junction or had so many web properties -- it's amazing what venture capital can do. Perhaps Microsoft or Yahoo! has other plans than online advertising auctions for our Santa Barbara-based company?